In today’s competitive job market, waiting for opportunities to come to you will keep you in the back seat. To stay ahead, you need to take proactive steps, and one of such steps is “cold calling”. Cold calling can open doors to opportunities you never knew existed.
What is Cold Calling?
Cold calling involves reaching out to potential employers or contacts without prior interaction. It’s a way to introduce yourself, express your interest, and inquire about possible organisational opportunities.
This method is particularly useful when your target audience isn’t actively recruiting but may have unadvertised positions or future openings.
Why Cold Calling Still Works
You will be surprised how many hiring managers and business owners are open to speaking with someone who shows initiative. They may not have an official job posting, but if the right person reaches out at the right time? Boom – opportunity created!
So how can you do cold calling without the awkwardness, intimidation and shyness?
Proven Steps to Effective Cold Calling. Let’s Make It Very Simple:
- Mindset Shift
Cold calling isn’t about “selling yourself.” It’s about starting a conversation. Think of it like reaching out to someone you admire on LinkedIn, except this time, you’re using your voice instead of a message. - Keep It Short & Friendly
Your first goal isn’t to get a job on the spot, it’s to spark curiosity. Here’s a simple way to start:
“Hi [Name], my name is [Your Name]. I came across [Company Name] and really love the work you’re doing in [mention something specific]. I specialize in [your skillset], and I’d love to learn more about your team and how I might add value. Do you have a few minutes to chat?”
See? No pressure. No “please hire me.” Just a genuine introduction. - Find the Right Person
Not every call needs to go to HR. Sometimes, it’s better to reach out to department heads, team leads, or even founders (especially in startups!). Use LinkedIn to find names and make your outreach feel personal. - Timing is Everything
The best time to call? Tuesday to Thursday, between 9-11 AM or 2-4 PM. Mondays are hectic, and Fridays? Well, people are already in weekend mode. - Follow Up Like a Pro
Most people won’t say “yes” on the first call. And that’s okay! If they seem open but unsure, send a short follow-up email:
“Hey [Name], thanks for your time earlier! I really enjoyed our chat about [something specific they mentioned]. I would love to explore how I can contribute to your team. Let me know if you’re open to a follow-up conversation.” - Keep Track & Stay Consistent
Not every call will turn into an opportunity immediately, but each one builds connections. Keep a simple list of people you’ve reached out to and when to follow up. You would be surprised how many “no’s” turn into “maybe’s” down the line.
What’s the Worst That Can Happen?
Someone doesn’t answer? No problem. They’re busy.
Someone says no? Cool, now you know and can move on.
Someone actually listens? That’s your golden moment!
Cold calling isn’t about being perfect, it’s about being proactive. The more you do it, the easier it gets. And who knows? Your next phone call could be the one that changes everything.
So, tell me – what is keeping you from picking up the phone? Let’s discuss in the comments!
